The futility of the last 7 years must be sinking in . Is there any reason to think circulation will rise at any time in the next few years? This newspaper industry could be a very different place in the next five years . What we do today will determine the future of print on paper.
The to Do List
Examine the agreements that allow searchable daily news and features to be released to mass internet information (wire) services .This issue is at the core of the newspaper predicament.
Examine how the common press release based news coverage can be sold a day late when there is a flood of similar/ exact same information available from every news organization online within minutes of it's release .
Examine how “day late” information fits into a sustainable , for sale product.
Examine if other types of information can be mixed with “day late” press released based news to encourage new readers to pay for a news “like” local product .
Can unions and managers who normally work well together find solutions “in house” rather than out source work .
Examine if the online product should be merged or managed as a separate entity to create a viable alternative to the paper product .The idea being that the online product may be held back in ways that may no longer be appropriate to the viable sustainablity of news gathering by print and photo staff .The goal would be to create an online identity and personality not currently part of the newspaper culture .
Examine , and recognize the importance of the managing editor , city editor , photo editor and assignment editors as key to success . Possibly add a producer like person to think in terms of execution of daily story telling.
If the efforts to enhance journalism taken over the past 5-7 years have shown not to have any effect on sustainability of the newspaper industry then alternative content should be examined to be mixed with core daily news .
Examine possible way to create a desirable reader friendly product by looking at subjects , writing , design and photography styles currently not in use. The product could have readership beyond current news based content.
Examine long standing complaints about current newspaper practices to determine validity . Note taking , context , perceived negativity , left , right or any other bias should be at the top of any list . The idea is product improvement , and to dispel long standing myths or misunderstandings or to simply declare bias with the stories, standardize note taking or offer different possible outcomes .
To examine way to redefine and promote the current concept of the Family Newspaper , or move onto another model , by redefining and expressing 21st century code of ethics , fairness, a core values statement to our readers with the goal of being a good citizen in the communities we work .
Examine ways to see the world as complex , with many outcomes and point of views .
Topic: Newspaper To Do list (Read 1324 times)