Thanks guys.
We have our own policy, which I admit can be as fluid as a river, so we used the RCMP tweet and credited the crap out of it. RCMP/TWITTER/TIMES AND TRANSCRIPT.... something like that. And we kept used the tweet itself as the image to keep it in context.
It still treads a really narrow line, so we had a lot of discussion before using it.
"Funny, everybody is happy to have rules around this stuff until it really matters and they want something badly enough. The notion of exclusivity these days is dead. Your exclusive will be used by others within minutes either with permission or not , it is a fact of life."
So are we at a point where we give up? Just throw a watermark on it (like the Globe did with the Rob Ford video) and just accept the brand recognition? Maybe.
Fair dealing, to me, is pretty straight forward, but the laws just can't keep up with the social media landscape. And no one knows how to enforce it.
So until someone comes down hard on an organization leaning on the fair-dealing crutch (in Canada)...things won't change.
The best policy is to develop your own outlet's individual rules, then regulate, advocate and defend your choices the best you can.
I doubt this discussion will end anytime soon.