If you like photo software – and who doesn't – Google is now giving away its $150 Nik Collection.
This is a set of Photoshop/Lightroom plugins that also work as standalone applications.
Before Google bought Nik, the software was around $500 USD. Upon buying the company, Google dropped the price to $150. This caused OnOne (now On1)
, a Nik competitor, to slowly drop its price from $400 to
I have no idea why Google is now giving away the software. The current version hasn't changed much in the past two years or so. Perhaps this software is going to be discontinued in favour of a mobile app the same way (desktop) Snapseed was discontinued.
Do download this software. It has some really good tools/presets (and, of course, some rather useless tools/presets).
Just to add: For you photographers out there
, watch how "free" affects the market.
A large company like Google "sells" for free and now all its competitors will suffer. Other photo software companies now have to work to compete with free. Perhaps they will succeed or perhaps they will cut back. If they cut back, we lose in the long run due to lack of competition and lack of innovation.
When a photographer works for free, they hurt themselves and other photographers. In the long run, it will also hurt photo customers who expect high quality at bottom-end prices. When these customers get what they pay for, they end up blaming all photographers.
When I refer to photographers who work for free, I'm talking about those who work cheap because they think they'll get high volume and those who are "weekend warriors" and think they'll earn a couple of extra bucks by doing a cheap weekend job.